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2022
Review
End of Year




2023 Influencer Breakdown

10% Best performers


90% New Influencers

2022 Successes

Whink saved See’s over $80,000 off requested rates
Streamlined reporting using Influence Kit



Reduced emails
Found niche and unique influencers


2023 Plans
Diversity all year round
Higher production values for imagery




Authentic Fans
Utilize Instagram and Tik Tok marketplace

Invest in search platforms
Pixel link trackers for conversion ROI


Stay on trends


Budget

No increase in Whink retainer fee of $8,000/mo

Valentine’s Day
Who’s your IG crush?
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