Hempz Jan 2022 | Whink Creative

Hello Hempz February Influencers and Agents

Hempz is launching their NEW & IMPROVED Beauty Actives Collection!

Upcoming Dates:

1/16 Contracts sent for signature
1/18 Content ideas due via email to Campaigns@WhinkCreative.Agency. Example “I’ll be using a trending sound of XYZ while I challenge my BF to a smell test using both lotions."
1/16 Product Ships
1/18 Signatures due
1/19 Content idea feedback due from Hempz to influencer
1/18 by 5pm - Influencer must connect their accounts to Influence Kit.
1/19 Product arrives
2/3 Content due in your Google Drive folder for approval. You must use this drive, Box or other accounts will not be accepted. In your Google Folder upload
- 1) Your video
- 2) Google doc of your caption and hashtags
- 3) Cover reel image if applicable. If sound isn’t available to share, include your trending sound or music in your google doc
2/6 Approvals/feedback granted
2/7 - 2/14 Posting live. See your contract for requested date.
2/15 Metrics due to Influence Kit.
2/15 Send invoice to Accounting@WhinkCreative.Agency

Overview

We have paired problem-solving ingredients with our signature formulas and amazing scents to create our NEW & IMPROVED Beauty Actives Collection!

Designed for the differing needs of all skin types, this collection was formulated with beneficial ingredients to keep your skin feeling soft, nourished, and conditioned.

Goal

Drive awareness of SILKY SOFT AND HEALTHY SKIN! Hempz is launching their latest skin care line with boosted formulas for the softest and most radiant skin ever.
Promote this is exclusive to Ulta.com

KPIs

Engagement, Clicks, Shares, Saves, Swipe Ups

Call to Action

Drive in store to Ulta, web at Ulta.com to get these newly formulated lotions

Channels

Shares on Instagram, Tik Tok, Twitter, Facebook, Blogs, Podcasts, Newsletters, YouTube and Pinterest if applicable

Content Guidelines

SILKY SOFT AND HEALTHY SKIN! Hempz is launching their latest skin care line with boosted formulas for the softest and most radiant skin ever.
Promote this is exclusive to Ulta.com
New formulas include:
- Citrus Blossom with Vitamin C
  - With notes of Bright Tangerine, Orange Juice and golden mango
  - Vitamin C helps brighten skin, promoting a healthy-looking, radiant glow
- Lavender & Chamomile with Bakuchiol
  - With notes of lavender flower, chamomile, and patchouli
  - A plant-based alternative to retinol, bakuchiol helps reduce the appearance of wrinkles and fine lines and helps make skin look firmer and smoother. It’s gentler on the skin than retinol too.
It’s also good for you - Hempz formulated all our products with non-toxic, plant-based ingredients. Whether using vanilla extract to help calm inflammation or shea butter to condition skin, our favorite ingredients are natural, not from a test tube.