Hempz Jan 2022 | Whink Creative

Hello Hempz January Influencers and Agents

Hempz is launching their NEW & IMPROVED Beauty Actives Collection!

Upcoming Dates:

12/20 Contracts sent for signature
12/22 Content ideas due via email to Campaigns@WhinkCreative.Agency. Example “I’ll be using a trending sound of XYZ while I challenge my BF to a smell test using both lotions."
12/22 Product Ships
12/23 Signatures due
12/23 Content idea feedback due from Hempz to influencer
12/23 by 5pm - Influencer must connect their accounts to Influence Kit.
12/27 Product arrives
1/10 Content due in your Google Drive folder for approval. You must use this drive, Box or other accounts will not be accepted. In your Google Folder upload
- 1) Your video
- 2) Google doc of your caption and hashtags
- 3) Cover reel image if applicable. If sound isn’t available to share, include your trending sound or music in your google doc
1/12 Approvals/feedback granted
1/13 - 1/15 Posting live. See your contract for requested date.
1/18 Metrics due to Influence Kit.
1/20 Send invoice to Accounting@WhinkCreative.Agency

Overview

We have paired problem-solving ingredients with our signature formulas and amazing scents to create our NEW & IMPROVED Beauty Actives Collection!

Designed for the differing needs of all skin types, this collection was formulated with beneficial ingredients to keep your skin feeling soft, nourished, and conditioned.

Goal

Drive awareness of SILKY SOFT AND HEALTHY SKIN! Hempz is launching their latest skin care line with boosted formulas for the softest and most radiant skin ever.
Promote this is exclusive to Ulta.com

KPIs

Engagement, Clicks, Shares, Saves, Swipe Ups

Call to Action

Drive in store to Ulta, web at Ulta.com to get these newly formulated lotions

Channels

Shares on Instagram, Tik Tok, Twitter, Facebook, Blogs, Podcasts, Newsletters, YouTube and Pinterest if applicable

Content Guidelines

SILKY SOFT AND HEALTHY SKIN! Hempz is launching their latest skin care line with boosted formulas for the softest and most radiant skin ever.
Promote this is exclusive to Ulta.com
New formulas include:
- Ocean Breeze with Hyaluronic Acid
  - With notes of hibiscus, palm grass, and watery sugarcane
  - Hyaluronic acid helps retain skin’s natural moisture and alleviate dryness
- Cucumber & Aloe with Ceramides + B3
  - With notes of cucumber water, fresh-cut aloe, and water lotus
  - Ceramides help the skin’s moisture barrier by making the skin appear firmer and smoother. B3 helps improve the skin’s hydration and elasticity.
It’s also good for you - Hempz formulated all our products with non-toxic, plant-based ingredients. Whether using vanilla extract to help calm inflammation or shea butter to condition skin, our favorite ingredients are natural, not from a test tube.