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Hello Hempz November Influencers and Agents 

Celebrate Holiday with Hempz fall scents: PEPPERMINT VANILLA SWIRL and FRESH SNOWBERRY & VANILLA CREME and BAKE SHOP HERBAL BODY BUTTERS GIFT SET

Upcoming Dates:

  • 10/21 Product ships

  • 10/26 Product arrives

  • 10/21 Contracts sent for signature

  • 10/25 Signatures due

  • 10/25 EOD Content ideas due via email to Campaigns@WhinkCreative.Agency. Example “I’ll be using a trending sound of XYZ while I challenge my BF to a smell test using both lotions."

  • 10/25 by 5pm - Influencer must connect their accounts to Influence Kit.

  • 10/28 Content idea feedback due from Hempz to Influencer

  • 11/2 Content due in your Google Drive folder for approval. You must use this drive, Box or other accounts will not be accepted. In your Google Folder upload

    • 1) Your video

    • 2) Google doc of your caption and hashtags

    • 3) Cover reel image if applicable. If sound isn’t available to share, include your trending sound or music in your google doc

  • 11/4 Approvals/feedback granted

  • 11/9 - 11/21 Posting live. See your contract for requested date.

  • 12/1 Metrics due to Influence Kit

  • 12/1 Send invoice to Accounting@WhinkCreative.Agency

Overview

Celebrate the Holiday scents of Hempz with your followers​​

  

Goal

  1. Drive awareness of Holiday scents PEPPERMINT VANILLA SWIRL and FRESH SNOWBERRY & VANILLA CREME and BAKE SHOP HERBAL BODY BUTTERS GIFT SET

  2. Show how much you love Hempz - hydration and distinctive scents

 

KPIs

Engagement, Clicks, Shares, Saves, Swipe Ups

Call to Action

​Grab them before they are gone. They make the perfect stocking stuffers! 

 

Channels

Shares on Instagram, Tik Tok, Twitter, Facebook, Blogs, Podcasts, Newsletters, YouTube and Pinterest if applicable

Content Guidelines

  • Hempz is the OG ‘OMG, you smell delicious’ brand.

  • The holidays are around the corner and that means Christmas parties and oh, some dry skin. Hempz has you covered head to mistle-toe (literally) with our incredible Holiday scents like PEPPERMINT VANILLA SWIRL AND (available only at Ulta & Hempz.com) FRESH SNOWBERRY AND VANILLA CREME.

  • Need to stuff a stocking for a kid, sibling, or sorority sister? The SLEIGH  BARES TRAVEL SIZED BODY MOISTURIZER SET will make you everyone’s bestie. 

  • It’s also good for you - Hempz formulated all our products with non-toxic, plant-based ingredients. Whether using vanilla extract to help calm inflammation or shea butter to condition skin, our favorite ingredients are natural, not from a test tube. 

  • Overall look and feel of content should be bright, upbeat and evoke feelings of happiness.

Sponsored Content Checklist

Deliverables:

See your individual contract for negotiated deliverables

  • For Instagram Reels or Tik Tok

    • Bright colors and movement

    • Want to see you interact with product

    • Use trending sounds, "shit" is okay "fuck" is not

    • Tag @hempzofficial

    • Mandatory hashtags:  #HempzPartner #Hempz #HempzLotion 

    • Mandatory Invite Collab Tag:  Use Tag Collaborator @Hempzofficial option on Instagram

    • Watch out: Invite Collaborator Tags do NOT carry over from Drafts you will need to re-tag upon posting

  • Instagram Stories

Approvals


Once your content is approved and shot, upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Drive folder by  November 2, 2022. Email Campaigns@WhinkCreative.Agency when it’s uploaded. Don’t post until you have approval. 

Payment

After you have completed your InfluenceKit metrics send your invoice to Accounting@WhinkCreative.Agency

Metrics

Ensure you have signed up to Influence Kit and connected your channels. A Facebook page is required to set up Instagram metrics. Select “YES” when prompted to give Whink Creative ability to upload your deliverables for you. You must sign up for Influence Kit 5 days prior to your content going live to ensure it can pull your Story data.

 

After you have posted your content go back into Influence Kit and add your links under +Deliverables

Click here to learn how to add Instagram Story views and Swipe ups to Influence Kit.

Contact

Email Campaigns@WhinkCreative.Agency if you have any questions.

 

Examples

Trending sound: https://www.tiktok.com/@hempzofficial/video/7148074445045992750

 

Trend: https://www.tiktok.com/@hempzofficial/video/7145863730285333803

 

Showcasing product: https://www.tiktok.com/@hempzofficial/video/7146614522306972970