Hempz OCT 2022 | Whink Creative

Hello Hempz October Influencers and Agents

Celebrate Fall with Hempz fall scents: PUMPKIN SPICE VANILLA CHAI and APPLE CINNAMON SHORTBREAD

Upcoming Dates:

10/5 Contracts sent for signature
10/6 Signatures due
10/7 EOD Content ideas due via email to Campaigns@WhinkCreative.Agency
10/7 Product ships to Influencers
10/10 Content idea feedback due from Hempz to Influencer
10/11 Product arrives
10/16 Content due to your Google Drive folder for approval
10/18 Approvals/feedback granted
10/19 - 10/31 Posting live. See your contract for requested date.
11/3 Metrics due to Influence Kit
11/4 Send invoice to Accounting@WhinkCreative.Agency

Overview

Celebrate the fall scents of Hempz with your followers

Goal

Drive awareness of fall scents PUMPKIN SPICE VANILLA CHAI and APPLE CINNAMON SHORTBREAD
Show how much you love Hempz for its hydration and distinctive scents

KPIs

Engagement, Clicks, Shares, Saves, Swipe Ups

Call to Action

Grab them before they are gone

Channels

Shares on Instagram, Tik Tok, Twitter, Facebook, Blogs, Podcasts, Newsletters, YouTube and Pinterest if applicable

Content Guidelines

Hempz is the OG ‘OMG, you smell delicious’ brand.

What kind of mood does it put you in? We know it's still warm out but how does this put you in a Fall mood?

How do your friends react when you wear it?

Why do you love it?

It’s also good for you - Hempz formulated all our products with non-toxic, plant-based ingredients. Whether using vanilla extract to help calm inflammation or shea butter to condition hair and skin, our favorite ingredients are natural, not from a test tube.

Overall look and feel of content should be bright, upbeat and evoke feelings of happiness.

Sponsored Content Checklist

Deliverables:

See your individual contract for negotiated deliverables

For Instagram Reels or Tik Tok
- Bright colors and movement
- Want to see you interact with product
- Use trending sounds, "shit" is okay "fuck" is not
- Tag @hempzofficial
- Mandatory hashtags: #Hempz #HempzLotion #Selfcare
- Non mandatory hashtags: use current trending hashtags including hashtags with thumbs up emoji or fire emoji
- Use Tag Collaborator @Hempzofficial option on Instagram
- Note: Invite Collaborator Tags do NOT carry over from Drafts you will need to re-tag upon posting
Instagram Stories
- Include swipe up link/sticker to in each frame to https://www.ulta.com/brand/hempz
- Tag @hempzofficial
- Shot vertically in good light

Approvals

Once your content is approved and shot, upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Drive folder by October 16, 2022. Email Campaigns@WhinkCreative.Agency when it’s uploaded. Don’t post until you have approval.

Payment

After you have completed your InfluenceKit metrics send your invoice to Accounting@WhinkCreative.Agency

Metrics

Ensure you have signed up to Influence Kit and connected your channels. A Facebook page is required to set up Instagram metrics. Select “YES” when prompted to give Whink Creative ability to upload your deliverables for you. You must sign up for Influence Kit 5 days prior to your content going live to ensure it can pull your Story data.

After you have posted your content go back into Influence Kit and add your links under +Deliverables

Click here to learn how to add Instagram Story views and Swipe ups to Influence Kit.

Contact

Email Campaigns@WhinkCreative.Agency if you have any questions.

Examples

Trend: https://www.tiktok.com/@hempzofficial/video/7145863730285333803

Showcasing product: https://www.tiktok.com/@hempzofficial/video/7146614522306972970