Fathers day banner .jpeg

Hello See’s Candies FATHER'S DAY Influencers and Agents 

 

We’re looking forward to having you create some beautiful content for See’s Father's Day Holiday. The focus candy is a selection of product from Father's Day collection that will be handpicked for you . https://www.sees.com/fathers-day-gifts

 

Upcoming Dates:

  • 5/17 - Please fill out your PRODUCT ORDER HERE

  • 5/20  - Product Ships 

  • Week of 6/1  -  Product Arrives

  • Week of 5/23 Influencer must connect their accounts to Influence Kit 

  • Influence kit must be connected by 5/28

  • 6/1 - 6/2 - Once your content is approved and completed, Upload your files into your Google Drive folder. We will not accept submissions to third party drives or Box accounts, you must use this one.

  • 6/3 - 6/8 - CAMPAIGN LIVE 

  • 6/2 - 6/15 - Input metrics into Influence Kit 

  • 6/15 - Send invoices to Accounting@WhinkCreative.Agency 

 

Overview

JUNE CAMPAIGN 2022

This campaign will promote See’s Father’s Day products and inspire people to make Father’s Day special by celebrating with See’s. Whether that’s surprising their father, father figure, or grandfather with their favorite chocolates, gifting to the father of their children, creating a unique seasonally-inspired baked good using See’s, celebrating from afar, or using See’s to decorate for a Father’s Day celebration.

  

Goal

Increase brand affinity and inspire customers to celebrate Father’s Day with See’s. Encourage customers to gift their father, father figure, grandfather, etc. See’s for Father’s Day or incorporate See’s into an existing celebration.

KPIs

Engagement, Clicks, Shares, Saves, Swipe Ups

Call to Action

Drive to site: https://www.sees.com/fathers-day-gifts 

Channels

Shares on Instagram, Tik Tok, Twitter, Facebook, and Pinterest if applicable

Content Guidelines

Organic content featuring items from our Father’s Day collection that encourages people to celebrate Father’s Day with See’s. The content should showcase positive connection and feelings towards the brand and inspire customers to celebrate with See’s.

 

Content Guidelines/Requirements:

Please do not include any other food items or showcase other brand logos except See’s. Please do not include any dogs or animals. If product selected is enclosed in box, ensure contents of package are easily visible as shown in examples below. Primary content should include human element (ex: holding product and smiling, hand in shot, etc.). Content of solely products can be included as secondary images, videos, or stories.

Only use royalty free music that you have rights to.

 

Overall look and feel of content should be bright, upbeat and evoke feelings of happiness.

Sponsored Content Checklist

Deliverables:

See your individual contract for negotiated deliverables

  • 1 In-feed Instagram post (reels preferred, but not required)

    • See’s product + human element must be in image

    • Tag @seescandies, use #SeesCandies and #ad in caption

    • Use Tag Collaborator option on Instagram

    • Note: Invite Collaborator Tags do NOT carry over from Drafts you will need to re-tag upon posting

  • 3 IG Stories (3 frames)

  • Upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Folder 48 hours prior to your live date. Email Concierge@WhinkCreative.Agency once uploaded.

  • Syndicate on TikTok, Twitter, Facebook, & Pinterest if available

Approvals


Once your content is approved and shot, upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google folder 48 hours prior to your live date. Email Concierge@WhinkCreative.Agency when it’s uploaded. Don’t post until you have approval.

Messaging

 

Messaging examples:

  1. Dad has been spoiling us with @seescandies our whole lives. The trip home from a Saturday soccer game wasn’t complete without a stop at our local See’s shop – always the Dark Scotchmallow for me! Now, it’s our turn to spoil Dad for Father’s Day with a sweet selection of all of his favorites. Make this Father’s Day special by treating him to something he’ll really love at your local See’s shop or online at sees.com (link in bio)! #SeesCandies #ad

  2. This year get Dad something he cannot resist, @seescandies! In honor of Father’s Day, I decided to surprise Dad with their Seegars along with an assortment of his favorites. Be sure to pick up delicious treats hand-packed with love at your local See’s shop or online at sees.com (link in bio) in time for Father’s Day! #SeesCandies #ad

  3. What’s better than an ooeey goeey chocolate chip cookie? A chocolate chip cookie baked with See’s candies. Mix in his favorite pieces from a classic box of Assorted Chocolates into your favorite recipe. Served best with a side of See’s Seegars. Candies can be picked up at your local See’s shop or online at sees.com (link in bio)! #SeesCandies #ad

  4. Mandatory Messages:

    1. See’s product + human element must be in the image

    2. Tag @seescandies, use #SeesCandies in caption

  5. Nice to have:

    1. Going into a See’s shop to create content

    2. Real traditions with See’s with loved ones; stories about eating See’s

Payment

After you have completed your InfluenceKit metrics send your invoice to Accounting@WhinkCreative.Agency

Metrics

Ensure you have signed up to InfluenceKit and connected your channels. A Facebook page is required to set up Instagram metrics. Select “YES” when prompted to give Whink Creative ability to upload your deliverables for you. You must sign up for Influence Kit 5 days prior to your content going live to ensure it can pull your Story data.

 

After you have posted your content go back into Influence Kit and add your links under +Deliverables

Click here to learn how to add Instagram Story views and Swipe ups to Influence Kit.

Contact

Email Concierge@WhinkCreative.Agency if you have any questions.

 

Examples