Hello See’s Candies Halloween Influencers and Agents
We’re looking forward to having you create some beautiful content for See’s Candies Halloween Campaign. This campaign will encourage shoppers to celebrate Halloween with See’s and buy their Halloween candy from See’s. Whether that’s making spooky candy-cuterie boards, making trick-or-treat goodie bags, staying in to watch scary movies with See’s as snacks, baking using See’s, or sharing See’s at Halloween parties—there is always a place for See’s in a Halloween celebration.
Upcoming Dates:
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9/14 by 8 AM - Please fill out your product order & content idea submission HERE
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9/15 by 5pm - Influencer must connect their accounts to Influence Kit
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9/19 - Product Ships
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Week of 9/22 - Product Arrives
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10/3 by 5 PM PST- All content due for approval. Upload your files into your Google Drive folder.We will not accept submissions to third party drives or Box accounts, you must use this one.
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10/7 - 10/14 - Influencers to post their content. Each Influencer will be assigned a specific date in contract. If you prefer a different date please reach out to us
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10/15-10/16 5 PM- Input metrics into Influence Kit
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10/18 - Send invoices toAccounting@WhinkCreative.Agency
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Overview
Whether that’s making spooky candy-cuterie boards, making trick-or-treat goodie bags, staying in to watch scary movies with See’s as snacks, baking using See’s, or sharing See’s at Halloween parties—there is always a place for See’s in a Halloween celebration.
Goal
Inspire customers to celebrate Halloween with See’s and buy their Halloween candy from See’s
KPIs
Engagement, Clicks, Shares, Saves, Swipe Ups
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Call to Action
Drive to https://www.sees.com/halloween-candy
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Promotion and Offer Details
•DATES of promotion:
•10/7 - 10/14 to celebrate Halloween
•Influencers should post collateral between 10/7 - 10/14
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Channels
Shares on Instagram, Tik Tok, Twitter, Facebook, and Pinterest if applicable
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Content Guidelines
An assortment of See’s Halloween candy. If you and your family have a favorite See’s or a specific concept in mind, See’s is happy to accommodate and send you the products you need. Products can be anything on this landing page (https://www.sees.com/halloween-candy) and the below:
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Scotchmallow Jack-O-Lanterns
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Chocolate Marshmallow Jack-O-Lanterns
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Caramel Apple Lollypops
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Sour Bats
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Assorted Chocolates in exclusive Halloween packaging
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Individually wrapped candies for Trick-or-Treaters (Sour Jelly Beans and Molasses Chips)
Content Guidelines/Requirements:
Please do not include any other food items or showcase other brand logos except See’s. Please do not include any dogs or animals. If product selected is enclosed in box, ensure contents of package are easily visible as shown in examples below. Primary content should include human element (ex: holding product and smiling, hand in shot, etc.). Content of solely products can be included as secondary images, videos, or stories.
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Only use royalty free music that you have rights to.
Overall look and feel of content should be bright, upbeat and evoke feelings of happiness.
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Sponsored Content Checklist
Deliverables:
See your individual contract for negotiated deliverables
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1 In-feed Instagram post or Reels/TikTok post
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3 IG Stories (3 frames)
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Shares on Twitter, Facebook, & TikTok
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Please tag @seescandies as a collaborator in the video/image and in the caption.
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Use #SeesCandies either in first comment or in caption
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See’s product must be shown in video/image
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Timeframe: Content should be posted within October 7, 2022-October 14, 2022)
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Upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Folder 48 hours prior to your live date. Email Concierge@WhinkCreative.Agency once uploaded.
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Syndicate on TikTok, Twitter, Facebook, & Pinterest if available
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Approvals
Once your content is approved and shot, upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Drive folder October 3, 2022. Email Campaigns@WhinkCreative.Agency when it’s uploaded. Don’t post until you have approval.
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Messaging
Messaging examples:
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Celebrate Halloween with the BEST: See’s Candies!
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No matter how you’re celebrating Halloween, you need to have See’s for Halloween.
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Scary movie night in, passing out candy, Halloween party, classroom treats, etc.
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Be the most popular house on the block for Trick-or-Treaters—give them the good stuff.
Payment
After you have completed your InfluenceKit metrics send your invoice to Accounting@WhinkCreative.Agency
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Metrics
Ensure you have signed up to Influence Kit and connected your channels. A Facebook page is required to set up Instagram metrics. Select “YES” when prompted to give Whink Creative ability to upload your deliverables for you. You must sign up for Influence Kit 5 days prior to your content going live to ensure it can pull your Story data.
After you have posted your content go back into Influence Kit and add your links under +Deliverables
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Click here to learn how to add Instagram Story views and Swipe ups to Influence Kit.
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Contact
Email Campaigns@WhinkCreative.Agency if you have any questions.
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Examples
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