Hello See’s Candies LOLLYPOP DAY Influencers and Agents
We’re looking forward to having you create some beautiful content for See’s Candies National Lollypop Day. The focus candy is a selection of product from their Lollypop collection that will be handpicked for you .
6/22 by 2 PM - Please fill out your Product Order Here
6/28 - Product Ships
Week of 7/4 - Product Arrives
Week of 6/27 Influencer must connect their accounts to Influence Kit
7/1 - Once your content is approved and completed, Upload your files into your Google Drive folder. We will not accept submissions to third party drives or Box accounts, you must use this one.
7/7 - 7/10 - Influencers to post their content
7/11 - 7/20- Input metrics into Influence Kit
7/22 - Send invoices to Accounting@WhinkCreative.Agency
July Lollypop Campaign
This campaign will promote Lollypop and Little Pops for See’s National Lollypop Day (NLD) promotion period. This campaign will encourage shoppers to celebrate National Lollypop Day (7/20) and enjoy See’s summertime non-meltable candies. Shoppers can enjoy lollypops in various summer fun activities such as lollypop bouquets, See’s-filled picnics, Camping treats, and using See’s to make lollypop themed treats and/or artwork while also saving 20% off too
Encourage customers to purchase See’s Lollypops and Little Pops during the promotion period, 7/8 – 7/23.
Engagement, Clicks, Shares, Saves, Swipe Ups
Call to Action
Drive to site: https://www.sees.com/lollipops
Promotion and Offer Details
•DATES of promotion:
•7/8-7/23 to celebrate National Lollypop Week
•Influencers should post collateral between 7/7-7/10
•20% off ALL Lollypops – includes Little Pops, excludes individual lollypops
•Free Lollypops – will be handed out in open shops, for pickup orders, and online orders.
•In shops on 7/20 only
•All week for online orders
Shares on Instagram, Tik Tok, Twitter, Facebook, and Pinterest if applicable
Organic content featuring items from our Lollypop collection that encourages people to celebrate National Lollipop Day with See’s. The content should showcase positive connection and feelings towards the brand and inspire customers to celebrate with See’s.
Please do not include any other food items or showcase other brand logos except See’s. Please do not include any dogs or animals. If product selected is enclosed in box, ensure contents of package are easily visible as shown in examples below. Primary content should include human element (ex: holding product and smiling, hand in shot, etc.). Content of solely products can be included as secondary images, videos, or stories.
Only use royalty free music that you have rights to.
Overall look and feel of content should be bright, upbeat and evoke feelings of happiness.
Sponsored Content Checklist
See your individual contract for negotiated deliverables
1 In-feed Instagram post (reels preferred, but not required)
See’s product + human element must be in image
Tag @seescandies, use #SeesCandies and #ad in caption
Use Tag Collaborator option on Instagram
Note: Invite Collaborator Tags do NOT carry over from Drafts you will need to re-tag upon posting
3 IG Stories (3 frames)
Include swipe up link/sticker to See’s link (https://www.sees.com/lollipops) in each frame
Use hashtag #ad in caption
Optional: We love posts with multiple images/videos to swipe through
Optional: Include link to see’s website link (ttps://www.sees.com/lollipops) in bio for 24 hours and call out link in bio in your caption
Upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Folder 48 hours prior to your live date. Email Concierge@WhinkCreative.Agency once uploaded.
Syndicate on TikTok, Twitter, Facebook, & Pinterest if available
Once your content is approved and shot, upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google folder 48 hours prior to your live date. Email Concierge@WhinkCreative.Agency when it’s uploaded. Don’t post until you have approval.
“Nothing makes me happier than free candy! Right now, you can get 20% off all Lollypop and Little Pops from See’s through 7/24! PLUS stop by any See’s Candies store on 7/20 to get a FREE Lollypop! We can’t wait to celebrate with you! #SeesCandies #NationalLollipopDay #sponsored #ad #100YearsOfSees”
“I've been a See’s lover since childhood, and now I get to enjoy these sweet moments with my little ones! My favorite has always been Butterscotch… but I love them all. It’s time to stock up because you can get 20% off all Lollypop and Little Pops from See’s through 7/24! PLUS go into See’s on 7/20 to get a FREE Lollypop! #SeesCandies #100YearsOfSees #SeesCandies”
After you have completed your InfluenceKit metrics send your invoice to Accounting@WhinkCreative.Agency
Ensure you have signed up to InfluenceKit and connected your channels. A Facebook page is required to set up Instagram metrics. Select “YES” when prompted to give Whink Creative ability to upload your deliverables for you. You must sign up for Influence Kit 5 days prior to your content going live to ensure it can pull your Story data.
After you have posted your content go back into Influence Kit and add your links under +Deliverables
Click here to learn how to add Instagram Story views and Swipe ups to Influence Kit.
Email Campaigns@WhinkCreative.Agency if you have any questions.