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Hello See’s Candies LOLLYPOP DAY Influencers and Agents 

 

We’re looking forward to having you create some beautiful content for See’s Candies National Lollypop Day. The focus candy is a selection of product from their Lollypop collection that will be handpicked for you .

 

Upcoming Dates:

  • 6/22 by 2 PM  - Please fill out your Product Order Here

  • 6/28  - Product Ships 

  • Week of 7/4 -  Product Arrives

  • Week of 6/27  Influencer must connect their accounts to Influence Kit 

  • 7/1 - Once your content is approved and completed, Upload your files into your Google Drive folder. We will not accept submissions to third party drives or Box accounts, you must use this one.

  • 7/7 - 7/10 - Influencers to post their content 

  • 7/11 - 7/20- Input metrics into Influence Kit 

  • 7/22 - Send invoices to Accounting@WhinkCreative.Agency 

 

Overview

July Lollypop Campaign

This campaign will promote Lollypop and Little Pops for See’s National Lollypop Day (NLD) promotion period. This campaign will encourage shoppers to celebrate National Lollypop Day (7/20) and enjoy See’s summertime non-meltable candies. Shoppers can enjoy lollypops in various summer fun activities such as lollypop bouquets, See’s-filled picnics, Camping treats, and using See’s to make lollypop themed treats and/or artwork while also saving 20% off too

  

Goal

Encourage customers to purchase See’s Lollypops and Little Pops during the promotion period, 7/8 – 7/23.

KPIs

Engagement, Clicks, Shares, Saves, Swipe Ups

Call to Action

Drive to site: https://www.sees.com/lollipops

Promotion and Offer Details

•DATES of promotion:

•7/8-7/23 to celebrate National Lollypop Week

•Influencers should post collateral between 7/7-7/10

 

OFFER:

•20% off ALL Lollypops – includes Little Pops, excludes individual lollypops

•Free Lollypops – will be handed out in open shops, for pickup orders, and online orders.

•In shops on 7/20 only

•All week for online orders

 

Channels

Shares on Instagram, Tik Tok, Twitter, Facebook, and Pinterest if applicable

Content Guidelines

Organic content featuring items from our Lollypop collection that encourages people to celebrate National Lollipop Day with See’s. The content should showcase positive connection and feelings towards the brand and inspire customers to celebrate with See’s.

 

Content Guidelines/Requirements:

Please do not include any other food items or showcase other brand logos except See’s. Please do not include any dogs or animals. If product selected is enclosed in box, ensure contents of package are easily visible as shown in examples below. Primary content should include human element (ex: holding product and smiling, hand in shot, etc.). Content of solely products can be included as secondary images, videos, or stories.

Only use royalty free music that you have rights to.

 

Overall look and feel of content should be bright, upbeat and evoke feelings of happiness.

Sponsored Content Checklist

Deliverables:

See your individual contract for negotiated deliverables

  • 1 In-feed Instagram post (reels preferred, but not required)

    • See’s product + human element must be in image

    • Tag @seescandies, use #SeesCandies and #ad in caption

    • Use Tag Collaborator option on Instagram

    • Note: Invite Collaborator Tags do NOT carry over from Drafts you will need to re-tag upon posting

  • 3 IG Stories (3 frames)

    • Include swipe up link/sticker to See’s link (https://www.sees.com/lollipops) in each frame

    • Tag @seescandies

    • Use hashtag #ad in caption

      • Optional: We love posts with multiple images/videos to swipe through

      • Optional: Include link to see’s website link (ttps://www.sees.com/lollipops) in bio for 24 hours and call out link in bio in your caption

  • Upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Folder 48 hours prior to your live date. Email Concierge@WhinkCreative.Agency once uploaded.

  • Syndicate on TikTok, Twitter, Facebook, & Pinterest if available

Approvals


Once your content is approved and shot, upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google folder 48 hours prior to your live date. Email Concierge@WhinkCreative.Agency when it’s uploaded. Don’t post until you have approval.

Messaging

 

Messaging examples:

  1. “Nothing makes me happier than free candy! Right now, you can get 20% off all Lollypop and Little Pops from See’s through 7/24! PLUS stop by any See’s Candies store on 7/20 to get a FREE Lollypop! We can’t wait to celebrate with you! #SeesCandies #NationalLollipopDay #sponsored #ad #100YearsOfSees”

  2. “I've been a See’s lover since childhood, and now I get to enjoy these sweet moments with my little ones! My favorite has always been Butterscotch… but I love them all. It’s time to stock up because you can get 20% off all Lollypop and Little Pops from See’s through 7/24! PLUS go into See’s on 7/20 to get a FREE Lollypop! #SeesCandies #100YearsOfSees #SeesCandies”

Payment

After you have completed your InfluenceKit metrics send your invoice to Accounting@WhinkCreative.Agency

Metrics

Ensure you have signed up to InfluenceKit and connected your channels. A Facebook page is required to set up Instagram metrics. Select “YES” when prompted to give Whink Creative ability to upload your deliverables for you. You must sign up for Influence Kit 5 days prior to your content going live to ensure it can pull your Story data.

 

After you have posted your content go back into Influence Kit and add your links under +Deliverables

Click here to learn how to add Instagram Story views and Swipe ups to Influence Kit.

Contact

Email Campaigns@WhinkCreative.Agency if you have any questions.

 

Examples

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