Hello See’s Candies Mrs.See's Birthday Influencers and Agents
We’re looking forward to having you create some beautiful content for See’s Candies Mrs. See's Birthday Campaign. This campaign will encourage shoppers to celebrate Mrs.See's Birthday with See’s as parents shop for the perfect sweet treat and gift for teachers.
Upcoming Dates:
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8/12 by 8 AM - Please fill out your product order & content idea submission HERE
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8/17 - Product Ships
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8/18 by 5pm - Influencer must connect their accounts to Influence Kit
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Week of 8/22 - Product Arrives
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9/6 by 10 AM - All content due for approval. Upload your files into your Google Drive folder.We will not accept submissions to third party drives or Box accounts, you must use this one.
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9/10 - 9/13 - Influencers to post their content. Each Influencer will be assigned a specific date in contract. If you prefer a different date please reach out to us
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9/14-9/16 5 PM- Input metrics into Influence Kit.
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9/18 - Send invoices toAccounting@WhinkCreative.Agency
Overview
September / Mrs. See's Birthday 2022
This campaign will promote Mary See’s Birthday products and deals. The following candies listed below throughout the promotion period:
9.10.22 - Nuts & Chews
9.11.22 - Truffles
9.12.22 – Molasses Chips, Assorted Peppermints,
Krispys, Toffee-ettes
9.13.22 – Peanut Brittle, Sugar Free Peanut Brittle
9.14.22 – Candy Bars, Peanut Brittle Bars, Nut & Chew Bars,
Walnut Square Bars, Butterscotch Pecan Bars, Toffee Almond
Bars, Bordeaux Bars, Scotchmallow Bars, Sugar Free Bars
9.15.22 – Lollypops and Little Pops
9.16.22 – Gold Fancy and Gift of Elegance
9.17.22 – Assorted Chocolates
Goal
Encourage customers to celebrate Mary See’s birthday and shop during the promotion period and celebrate birthdays in general with Birthday Cake candy as September is statistically known for having the most birthdays out of any other month.
KPIs
Engagement, Clicks, Shares, Saves, Swipe Ups
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Call to Action
Drive to sees.com/marysee
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Promotion and Offer Details
•DATES of promotion:
•9/10-9/13 to celebrate Mrs. See's Birthday
•Influencers should post collateral between 9/10-9/13
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Channels
Shares on Instagram, Tik Tok, Twitter, Facebook, and Pinterest if applicable
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Content Guidelines
Organic content featuring limited-edition Centennial sweet of the month, Birthday Cake and one item that speaks to Mary See’s Deal of the Day. The content should showcase positive connection and feelings towards the brand, inspire customers to celebrate with See’s and raise awareness about See’s 100th birthday celebration in 2021.
Content Guidelines/Requirements:
Please do not include any other food items or showcase other brand logos except See’s. Please do not include any dogs or animals. If product selected is enclosed in box, ensure contents of package are easily visible as shown in examples below. Primary content should include human element (ex: holding product and smiling, hand in shot, etc.). Content of solely products can be included as secondary images, videos, or stories.
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Only use royalty free music that you have rights to.
Overall look and feel of content should be bright, upbeat and evoke feelings of happiness.
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Sponsored Content Checklist
Deliverables:
See your individual contract for negotiated deliverables
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1 In-feed Instagram post or Reels/TikTok post
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3 IG Stories (3 frames)
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Shares on Twitter, Facebook, & TikTok
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Organic content featuring limited-edition Centennial sweet of the month, Birthday Cakr and one item that speaks to Mary See’s Deal of the Day. The content should showcase positive connection and feelings towards the brand, inspire customers to celebrate with See’s and raise awareness about See’s 100th birthday celebration in 2021.
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Timeframe: Content should be posted within September 10, 2022-September 13, 2022)
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Upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Folder 48 hours prior to your live date. Email Concierge@WhinkCreative.Agency once uploaded.
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Syndicate on TikTok, Twitter, Facebook, & Pinterest if available
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Approvals
Once your content is approved and shot, upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google folder September 6, 2022. Email Campaigns@WhinkCreative.Agency when it’s uploaded. Don’t post until you have approval.
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Messaging
Messaging examples:
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“Birthdays are a celebration of life, and life can be pretty freaking SWEET! So #Seestheday with me as I roll through your feed with @seescandies birthday cake bites in honor of Mary Sees birthday! Remember when you were a kid and always had to bring the treats on YOUR special day? This is like that, but better! The birthday woman is providing US with a week of deals (beginning 9/10!) to snag our own sweet treats! Check out my stories to learn more!”
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“Having my birthday cake 🎂 and eating it too! For a limited-time, you can get this cute box of See’s Birthday Cake candy! It’s the perfect way to celebrate. AND, in honor of Mary See’s birthday, starting TODAY, See’s will be having Daily Deals beginning through 9/17! Check out sees.com or go to a See’s shop tosee what the deal is! I’ll give you a hint… one of the days is my favorite candy! Excuse me while I go finish this box…”
Payment
After you have completed your InfluenceKit metrics send your invoice to Accounting@WhinkCreative.Agency
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Metrics
Ensure you have signed up to Influence Kit and connected your channels. A Facebook page is required to set up Instagram metrics. Select “YES” when prompted to give Whink Creative ability to upload your deliverables for you. You must sign up for Influence Kit 5 days prior to your content going live to ensure it can pull your Story data.
After you have posted your content go back into Influence Kit and add your links under +Deliverables
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Click here to learn how to add Instagram Story views and Swipe ups to Influence Kit.
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Contact
Email Campaigns@WhinkCreative.Agency if you have any questions.
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Examples
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