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Hello See’s Candies MOTHER'S DAY Influencers and Agents 

 

We’re looking forward to having you create some beautiful content for See’s Mother's Day Holiday. The focus candy is $70 of product from Mother’s Day/Spring collection will be handpicked for you . https://www.sees.com/mothers-day-gifts

 

Upcoming Dates:

 

Overview

APRIL CAMPAIGN 2022

This campaign will promote See’s springtime and Mother’s Day products and inspire people to make Mother’s Day special by celebrating with See’s. Whether that’s surprising their mother, mother figure, or grandmother with their favorite chocolates, gifting to the mother of their children, creating a unique seasonally-inspired baked good using See’s, celebrating from afar, or using See’s to decorate for Mother’s Day brunch.

  

Goal

Increase brand affinity and inspire customers to celebrate Mother’s Day with See’s. Encourage customers to gift their mother, mother figure, grandmother, etc. See’s for Mother’s Day or incorporate See’s into an existing celebration (ex: brunch).

KPIs

Engagement, Clicks, Shares, Saves, Swipe Ups

Call to Action

Drive to site: https://www.sees.com/mothers-day-gifts

  • Site live April 15th

Channels

Shares on Instagram, Tik Tok, Twitter, Facebook, and Pinterest if applicable

Content Guidelines

Organic content featuring items from our Spring/Mother’s Day collection that encourages people to celebrate Mother’s Day with See’s. The content should showcase positive connection and feelings towards the brand and inspire customers to celebrate with See’s.

 

Content Guidelines/Requirements:

Please do not include any other food items or showcase other brand logos except See’s. If product selected is enclosed in box, ensure contents of package are easily visible as shown in examples below. Primary content should include human element (ex: holding product and smiling, hand in shot, etc.). Content of solely products can be included as secondary images, videos, or stories.

 

Only use royalty free music that you have rights to.

 

Overall look and feel of content should be bright, upbeat and evoke feelings of happiness.

Sponsored Content Checklist

Deliverables:

See your individual contract for negotiated deliverables

  • 1 In-feed Instagram post (reels preferred, but not required)

    • See’s product + human element must be in image

    • Tag @seescandies, use #SeesCandies and #ad in caption

    • Use Tag Collaborator option on Instagram

    • Note: Invite Collaborator Tags do NOT carry over from Drafts you will need to re-tag upon posting

  • 3 IG Stories (3 frames)

  • Upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Folder 48 hours prior to your live date. Email Concierge@WhinkCreative.Agency once uploaded.

  • Shares on Twitter, Facebook, & Pinterest if available

Approvals

You must submit your creative idea for approval prior to shooting. Email description is fine. Send to Concierge@WhinkCreative.Agency


Once your content is approved and shot, upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Folder 48 hours prior to your live date. Email Concierge@WhinkCreative.Agency when it’s uploaded. Don’t post until you have approval.

Messaging

 

Messaging examples:

  1. Mom has been spoiling us with @seescandies our whole lives. No trip to the mall was complete without a stop at the See’s shop and of course a free sample – always the Dark Scotchmallow for me! Now, it’s our turn to spoil Mom for Mother’s Day with a sweet selection of all of her favorites. Make this Mother’s Day special by treating her to something she’ll really love at your local See’s shop or online at sees.com (link in bio)! #SeesCandies

  2. Skip the flowers this year and get Mom something she cannot resist, @seescandies! In honor of Mother’s Day, I decided to surprise Mom with their limited-edition Spring in Bloom Keepsake Tin along with an assortment of her favorites. Be sure to pick up delicious treats hand-packed with love at your local See’s shop or online at sees.com (link in bio) in time for Mother’s Day! #SeesCandies

  3. Mother’s Day brunch has never been so sweet! This year, our dessert table is overflowing with @seescandies. Look out charcuterie, candycuterie boards are here to stay! We built this decadent board using all of Mom’s favorites and used the gorgeous, limited-edition Spring in Bloom Keepsake Tin as our centerpiece. Make this Mother’s Day special by treating her to something she’ll really love at your local See’s shop or online at sees.com (link in bio)! #SeesCandies

    1. Mandatory Messages:

      1. See’s product + human element must be in the image

      2. Tag @seescandies, use #SeesCandies in caption

    2. Nice to have:

      1. Real traditions with See’s with loved ones

      2. Stories about eating See’s

      3. Going into a See’s shop to create content

Payment

After you have completed your InfluenceKit metrics send your invoice to Accounting@WhinkCreative.Agency

Metrics

Ensure you have signed up to InfluenceKit and connected your channels. A Facebook page is required to set up Instagram metrics. Select “YES” when prompted to give Whink Creative ability to upload your deliverables for you. You must sign up for Influence Kit 5 days prior to your content going live to ensure it can pull your Story data.

 

After you have posted your content go back into Influence Kit and add your links under +Deliverables

Contact

Email Concierge@WhinkCreative.Agency if you have any questions.

 

Examples

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