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Hello See’s Candies Back to School Influencers and Agents 

 

We’re looking forward to having you create some beautiful content for See’s Candies Back to school Campaign. This campaign will encourage shoppers to celebrate Back To School season with See’s as parents shop for the perfect sweet treat and gift for teachers. 

 

Upcoming Dates:

  • 7/21 by 8 AM - Please fill out your product order & content idea submission HERE

  • 7/25 - Product Ships

  • 7/25 by 5pm - Influencer must connect their accounts to Influence Kit

  • Week of 8/1 - Product Arrives

  • 8/3 by 10 AM - All content due for approval. Upload your files into your Google Drive folder.We will not accept submissions to third party drives or Box accounts, you must use this one.

  • 8/8 - 8/14 - Influencers to post their content. Each Influencer will be assigned a specific date in contract. If you prefer a different date please reach out to us 

  • 8/15-8/16 5 PM- Input metrics into Influence Kit. 

  • 8/18 - Send invoices toAccounting@WhinkCreative.Agency

 

Overview

August / Back To School Campaign 2022

This campaign will promote our year-round sweets as we showcase the classics that See’s has to offer. This campaign will encourage shoppers to celebrate Back To School season with See’s as parents shop for the perfect sweet treat and gift for teachers. Shoppers can enjoy candies ranging from our new Chocolate Covered Almonds to Lollypops, Assorted Chocolates, peanut brittle, and more.

  

Goal

Encourage customers to purchase See’s during Back To School season.

KPIs

Engagement, Clicks, Shares, Saves, Swipe Ups

Call to Action

Drive to site: https://www.sees.com/back-to-school-candy

Promotion and Offer Details

•DATES of promotion:

•8/1-8/14 to celebrate Back to school 

•Influencers should post collateral between 8/1-8/14

Channels

Shares on Instagram, Tik Tok, Twitter, Facebook, and Pinterest if applicable

Content Guidelines

Organic content featuring items from our Back to School collection that encourages  shoppers to celebrate Back To School season with See’s as parents shop for the perfect sweet treat and gift for teachers.. The content should showcase positive connection and feelings towards the brand and inspire customers to celebrate with See’s.

 

Content Guidelines/Requirements:

Please do not include any other food items or showcase other brand logos except See’s. Please do not include any dogs or animals. If product selected is enclosed in box, ensure contents of package are easily visible as shown in examples below. Primary content should include human element (ex: holding product and smiling, hand in shot, etc.). Content of solely products can be included as secondary images, videos, or stories.

Only use royalty free music that you have rights to.

 

Overall look and feel of content should be bright, upbeat and evoke feelings of happiness.

Sponsored Content Checklist

Deliverables:

See your individual contract for negotiated deliverables

  • 1 In-feed Instagram post or Reels/TikTok post

  • 3 IG Stories (3 frames)

  • Shares on Twitter, Facebook, & TikTok 

  • Organic content featuring your or your children’s favorite year-round candies that are also perfect snacks for the school year and/or giving away to teachers.

  • Timeframe: Content should be posted within the first two weeks of August (August 1, 2022-August 14, 2022)

  • Upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Folder 48 hours prior to your live date. Email Concierge@WhinkCreative.Agency once uploaded.

  • Syndicate on TikTok, Twitter, Facebook, & Pinterest if available

Approvals


Once your content is approved and shot, upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google folder by August 3, 2022. Email Campaigns@WhinkCreative.Agency when it’s uploaded. Don’t post until you have approval. 

Messaging

 

Messaging examples:

  1. “Our kids are officially back-to-school and Life of Dad would like to say THANK YOU TEACHERS for all that you have done and continue to do for our kids! #ad And to show our gratitude, we wanted to “sweeten” up their school year with See’s Care Pack and assorted chocolates. Whether it’s donating to a teacher’s supply wish list or homemade card or nox of See’s Chocolates, we want to give back to those who give so much! #BackToSchool #SeesCandies #ThankYouTeachers”

  2. “I surprised Lincoln and the quadruplets yesterday with a little after school treat from @SeesCandies to celebrate Lincoln’s first day of school. I think all the kids approved of this treat, if you can’t tell by Simon’s chocolate covered face! #AD #SeesTheDay #SeesCandies #BackToSchool”

Payment

After you have completed your InfluenceKit metrics send your invoice to Accounting@WhinkCreative.Agency

Metrics

Ensure you have signed up to Influence Kit and connected your channels. A Facebook page is required to set up Instagram metrics. Select “YES” when prompted to give Whink Creative ability to upload your deliverables for you. You must sign up for Influence Kit 5 days prior to your content going live to ensure it can pull your Story data.

 

After you have posted your content go back into Influence Kit and add your links under +Deliverables

Click here to learn how to add Instagram Story views and Swipe ups to Influence Kit.

Contact

Email Campaigns@WhinkCreative.Agency if you have any questions.

 

Examples

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