Hello See’s Candies Thanksgiving Influencers and Agents 

 

This campaign will promote See’s Thanksgiving products to inspire people to make Thanksgiving special by celebrating with See’s.

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Upcoming Dates:

• 10/12 by 8 AM - Please fill out your product order & content idea submission HERE

• 10/12 by 5pm - Influencer must connect their accounts to Influence Kit

• 10/13 - Product Ships

• Week of 10/16 - Product Arrives

• 10/31 by 5 PM  PST- All content due for approval. Upload your files into your Google Drive folder.We will not accept submissions to third party drives or Box accounts, you must use this one.

• 11/3 - 11/13 - Influencers to post their content. Each Influencer will be assigned a specific date in contract. If you prefer a different date please reach out to us 

• 11/16 5 PM- Input metrics into Influence Kit

• 11/18 - Send invoices to Accounting@WhinkCreative.Agency

 

Overview

Whether that’s creating drool-worthy table spreads, sharing See’s with family, gifting See’s as a token of appreciation to all of the amazing people in your life, baking the perfect dessert for Friendsgiving or making a decadent, no baking required dessert board for a sweet end to Thanksgiving dinner.

 

Goal

Raise awareness, increase brand affinity, and inspire customers to celebrate Thanksgiving with See’s Candies

 

KPIs

Engagement, Clicks, Shares, Saves, Swipe Ups

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Call to Action

Shop now for Thanksgiving! Drive to site: https://www.sees.com/thanksgiving-treats or https://www.sees.com/fall-treats

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Promotion and Offer Details

DATES of promotion: 11/4 – 11/13

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Channels

Shares on Instagram, Tik Tok, Twitter, Facebook, and Pinterest if applicable

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Content Guidelines

You will be sent an assortment of See’s Thanksgiving/Fall candy. If you and your family have a favorite See’s or a specific concept in mind, See’s is happy to accommodate and send you the products you need. Products can be anything on this landing page (https://www.sees.com/thanksgiving-treats. The products will likely be our Seasonal Pie Truffles and other delicious Thanksgiving treats!

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Please do not include any other food items or showcase other brand logos except See’s. Please do not include any dogs or animals. If product selected is enclosed in box, ensure contents of package are easily visible as shown in examples below. Primary content should include human element (ex: holding product and smiling, hand in shot, etc.). Content of solely products can be included as secondary images, videos, or stories.

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Only use royalty free music that you have rights to.

 

Overall look and feel of content should be bright, upbeat and evoke feelings of happiness.

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Sponsored Content Checklist

Deliverables:

See your individual contract for negotiated deliverables

• 1 In-feed Instagram post OR 1 TikTok (please refer to contract)

• 3 IG Stories (3 frames) linking to https://www.sees.com/thanksgiving-treats

• Shares on Twitter, Facebook, & Pinterest if applicable

• Timeframe: Content should be posted within November 4, 2022- November 13, 2022

• Upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Folder 48 hours prior to your live date. Email Campaigns@WhinkCreative.Agency once uploaded.

• Syndicate on TikTok, Twitter, Facebook, & Pinterest if available

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Approvals

Once your content is approved and shot, upload your Creative including a Google Doc of your caption, and a Cover Image of your Reel if applicable, to your Google Drive folder October 31, 2022. Email Campaigns@WhinkCreative.Agency when it’s uploaded. Don’t post until you have approval. 

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Messaging

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Mandatory Messages:

• Tag @seescandies as a collaborator in the video/image and in the caption

• Use #SeesCandies either in first comment or caption

• Must include #ad in caption

• See’s product must be shown in image/video

• No other brand logos or packaging visible 

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Example: 

Dessert duty calls for sweets everyone will love! Looking for a crowd pleaser that requires no baking?? Create the most decadent dessert table with See’s! Incorporate Seasonal Pie Truffles that come in classic Thanksgiving flavors such as Pecan Pie, Apple Pie, and Cranberry Orange and spruce up your tablescape with decorative Chocolate Leaves, Thanksgiving Creams, and Chocolate Turkeys! Your friends and family are sure to gobble up every piece with gratitude! #SeesCandies #ad

 

Payment

After you have completed your InfluenceKit metrics send your invoice to Accounting@WhinkCreative.Agency

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Metrics

Ensure you have signed up to Influence Kit and connected your channels. A Facebook page is required to set up Instagram metrics. Select “YES” when prompted to give Whink Creative ability to upload your deliverables for you. You must sign up for Influence Kit 5 days prior to your content going live to ensure it can pull your Story data.

 

After you have posted your content go back into Influence Kit and add your links under +Deliverables

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Click here to learn how to add Instagram Story views and Swipe ups to Influence Kit.

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Contact

Email Campaigns@WhinkCreative.Agency if you have any questions.

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Examples

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